FAQs
Questions about the TargetTack® Reseller Program?
You’re in the right place. This page covers the basics of how the program works, what each tier includes, and what you can expect as a TargetTack reseller partner. Our goal is simple: help you grow your business with products your customers will want and margins that make sense.
Getting Started
1. What is the TargetTack Reseller Program?
The TargetTack Reseller Program is a tiered partnership built to help resellers grow stronger margins while offering customers affordable, American-made and manufactured shooting sports products. It is designed for businesses that want dependable products, practical support, and a brand that values loyalty just as much as performance.
2. Why should I become a TargetTack reseller?
TargetTack products are built to be easy to sell and easy for customers to love. They work well as bundle add-ons, make strong upsell items, and are backed by a program that rewards reseller commitment with better margins, better access, and stronger support as you grow.
3. How do I become a reseller?
Getting started is simple. First, apply online at TargetTack.com. Next, meet with the TargetTack team. Then, place your first order and start selling.
4. Who is the reseller program built for?
The program is built for businesses that want to carry affordable, high-interest shooting sports products and grow with a partner that values long-term relationships. Whether you are starting at the Bronze level or scaling into Gold, the program is structured to support growth over time.
Program Tiers and Requirements
1. What reseller tiers are available?
The program has three tiers: Bronze, Silver, and Gold. Each level includes a different margin, first-order discount, annual commitment, and set of reseller benefits. But any company can resell TargetTacks commitment-free with our Starter Bundle.
2. What do the tierd include?
You can read our full tier description here.
3. What if I'm a small shop and can't sell enough to commit?
We love to support small businesses. We offer a Starter Bundle that smaller sellers can buy and still get a fantastic margin.
Pricing and Margins
1. What margins are available at each tier?
For the most up to date tier information, check out this page.
2. What margins are available at each tier?
For the most up to date tier information, check out this page.
3. What are the minimum opening order requirements?
You can find minimum opening order requirements here.
4. Are there annual commitment requirements?
Yes. Bronze requires a 3,500 dollar annual commitment, Silver requires a 7,500 dollar annual commitment, and Gold requires a 20,000 dollar annual commitment.
Marketing and Sales Support
1. Do resellers get marketing support?
Yes. All resellers can access marketing resources through the reseller dashboard. Bronze includes sales and marketing materials plus joint social media exposure. Gold adds co-branded marketing and brand display on the website. The program is built to help you sell, not just stock product.
2. Will my business be promoted by TargetTack?
Bronze resellers are listed in the reseller locator. Gold resellers also receive brand display on the website. Depending on your tier, you may also receive promotional support through social media exposure, co-branded marketing, and participation in promotions.
3. Can I use TargetTack products in bundles or add-on offers?
Yes, in fact we highly recommend it! TargetTacks are a strong fit for bundles and as a perfect upsell item, which makes them a practical addition to existing product assortments.
Marketing and Sales Support
1. Do resellers get priority when products are on back order?
Yes. Silver includes priority on back orders, and Gold includes premium priority on back orders. Gold also includes priority on order lead times.
2. Do higher-tier resellers get early access to products?
Yes. Silver includes priority pre-ordering for new products, while Gold includes beta access to new products.
3. Are sample packs or demo units available at a discount?
Yes. Silver and Gold resellers receive 20 percent off sample packs and demo units.
4. Are there custom product options available?
Yes. Gold resellers receive access to custom color options.
Sponsorship and Marketplace Opportunities
1. Are sponsorship opportunities part of the program?
Yes. Silver includes priority access to sponsorship opportunities and priority event sponsorship eligibility. Gold includes early access to sponsorship opportunities.
2. Are exclusive marketplace selling rights available?
Yes. Only Gold tier members are given permission to sell on exclusive marketplaces like Amazon, Walmart, etc. For more information about selling on marketplaces, email orders@targettack.com.
Policies and Support
1. Does the reseller program include MAP protections?
Yes. MAP protections are included in Bronze, which means they carry through the higher tiers as well.
2. Can the reseller program change over time?
Yes, we reserve the right to change our reseller program at any time.
