Listen Now: TargetTack® Featured in the 2A Today Podcast Covering SHOT Show 2025

TargetTack® was recently featured in the 2AToday Podcast covering SHOT Show 2025. Listen to TargetTack co-founder Ben get interviewed on the floor of the show by Joe and Leigh Danno of 2AToday. 2AToday is a blog and podcast that covers 2nd Amendment news, aiming to advocate and educate about 2nd Amendment rights in America.

2AToday Podcast Interview Transcript

Dan: I'm here at SHOT Show with Ben of TargetTack. Ben, why don't you tell us a little bit about what you brought you here.

Ben: We brought a reusable, durable, American-made TargetTack that is a superior choice for hanging and suspending targets at the range. Whether you're shooting firearms, archer, air guns across cardboard, coroplast, poly fusion blocks, layered foam and also even straw-style type butts.

Dan: And on your display here it looks like it's very versatile because it doesn't matter the size of the target you're plugging it in. You're basically replacing the staple gun, is that right?

Ben: Correct, it's replacing the staple guns and the waste that's created by staples, the messy spray glue and tape, even metal clamps. When you shoot those up they also ricochet and cause bullet fragmentation. We designed out TargetTacks so that it minimizes any kind of ricochet and if you do hit one, okay, you're a good shot but it's not going to cause that bullet fragmentation.

Dan: That makes a lot of sense. Up on your display here you've got a couple other flags and those aren't holding up targets. What are those designed for?

Ben: Yeah, we decided this year to reveal a new product line called the TargetTack Snap System. We have a proprietary connector that snaps into the eyelet of our TargetTack head and from there we are providing additional accessories.

One is a wind indicator, so that way you can see down range which way wind is going, and you can actually flip it or move it into a direction off target so that you can see wind in four directions.

The other thing we've done is created a plan and target identifier where you can have a placard, whether you put a number, it could be a placard of a different color to shut the range down or say the range is live. You know it's customizable based on what you want to do for target identification. You could potentially use this product for target discrimination but we'll talk about that maybe in a year or so.

And then the last thing is bringing up sponsorship to the target, you know really when folks walk down range to retrieve their arrows or look at their shot groups, this is a perfect opportunity to have sponsorship right on that target. We've got a little placard here that's a business card size that you can actually put sponsorship branding or if you want to do team branding and you have team events, you want either a team logo or a team color.

Dan: I like that feature a lot on display here, that's a really nice feature because as people are shooting at their target and they're walking back and further, they're focused on this. So traditionally you see what I'm going to call yard signs, but a lot of times once you start, that's behind you and that's not really visualized anymore. So I really like that feature. Let me ask you this, what made you start the company and how did all of this come about?

Ben: Well I've got to chuckle because we a have a few backyards up in Maine and one at our house, so I'm out back one day and my first time getting into shooting when I was 14 and bought my Marlin 22. It was a 25-round to 22, had a lot of fun. Then go into a bare compound bow. So thankfully my dad got me into shooting very early on. After the military, you know, I just love shooting anything and everything in terms of whether it's targets, whether you go hunting, and so for us I was just having a frustrating day trying to keep my target in place. It was windy, the weather wasn't great, and I said I had enough with staples.

So my wife came out and said, "Hey, you know what's wrong here..." and she heard me cussing, you know I don't cuss too much, but you know something like that will make you cuss. She said, "Well, we got grandkids, you can't be cussing. Go invent something." And I said, "Is this one of your honeydew challenges?" and she kind of looked at me. I said, "Well, maybe."

I thought about it. I gave it some thought because you know shooting across different substrates with firearms, archery, and air gun trajectories--there really isn't anything out there that works well across all of them. I came back and said, "Honey, I think we got the cuss-free gadget."

Dan: As you're talking about that and I'm looking at it, it made me think of something when typically when you staple a target on, there was not a lot of surface area. So if it's a windy day, I've experienced where the wind actually tears the target away from the staple. But this looks like it spreads the pressure against the target out. I'd have to imagine this is much more sturdy than using staples.

Ben: Yeah, way more study, the surface at the bottom of the TargetTack head provides what you were saying and then we've got a serrated edge which is nothing like anything on the market today. These are patent-pending, and when you lock that in, you could go into the same hole multiple times and it'll still grip. Then after a while if that hole is being worked you can turn it a quarter turn and then now you've got a different side of that serrated edge gripping it for continued use.

Dan: That's great, that is excellent and for anyone that wants to find this product, what's the best way for them to do that?

Ben: So there are a few different ways if you're a consumer, you can just go to TargetTack.com, Target and then tack, put the two words together, TargetTack.com. If you're looking to resell, we've got some great premier distribution partners, we have Sports South LLC, Lancaster Archery Supply, and if you're into the government or military from a contracting side we have Caprice Electronics Inc. Any of those distributors will take care of you. Right now we're growing and we've got 68 resellers across the country. We've got some outside of the country in Canada and Australia right now as well, we're continuing to grow. But if you are wholesale and want to resell, Sports South LLC, Lancaster Archery Supply, and Caprice Electronics Inc.

Dan: That's great, that's real good information, it looks like a great product and Ben I want to thank you for the time.

Ben: Thank you, have a good one.